PixelPia Internet For Beginners
Internet For Beginners

Working hard to overcome the law of Jante

Now that my YouTube channel is officially up and running, I am really working hard on myself. It is deep rooted in my Swedish soul not to think highly about yourself and what you can accomplish. Never brag, and never self promote.
This does not go hand in hand with the work to start a YouTube channel.
If I want people to find my channel it is important to promote it.

So the hardest thing for me is not to find ways to promote, I had it really well prepared. This blog was the first step, but I have also set up accounts on Facebook, Twitter, and Instagram, all in the name of pixelpia a Swede in USA.
They all look visually just as my channel, so I think the branding is OK.
But now the struggle is to really allow myself to use them.

I have started, mostly on Twitter, by interacting with other small YouTubers, and so far the result has been better than I could hope for. After having just one video uploaded, and only for two days now I have actually gotten 12 subscribers. Since my 3 month goal was 15 subscribers I think I am going to make that.

I am also well ahead of the schedule for creating. When I sat down today to make next weeks schedule for my YouTube work, I was able to add more time than I usually allow myself, because it is so fun.
I can have up to 12 hours of film time, 8 hours of editing, and 4 hours of writing/research time next week. This will make it possible to create at least two videos, if not three next week.
I already have 6 videos uploaded, and scheduled on my channel. And if I get two more uploaded next week I will be in really great shape.

I also did some math yesterday. If I can continuously create two videos per week, and start uploading twice a week in February, my upload schedule, which at this point have 30 video ideas planned, would cover material until the end of March.
This is without tapping in to the list of video ideas I have that is not in the upload schedule.

So back to where I began, how do I fight and win over Jante?
Being 60 years old, I have many years of the Law of Jante in me.
The ten rules of Jante Law has its origin in the satirical novel A Fugitive Crosses His Tracks by the author Aksel Sandemose.
Here are the ten rules

  1. You’re not to think you are anything special.
  2. You’re not to think you are as good as we are.
  3. You’re not to think you are smarter than we are.
  4. You’re not to imagine yourself better than we are.
  5. You’re not to think you know more than we do.
  6. You’re not to think you are more important than we are.
  7. You’re not to think you are good at anything.
  8. You’re not to laugh at us.
  9. You’re not to think anyone cares about you.
  10. You’re not to think you can teach us anything.

So as you can see, it is not easy to overcome this deeply rooted way of thinking, and starting to self-promote. This will be the biggest hinder I have to face right now if I am going to succeed with my YouTube adventure.
And I will do it!

Me according to the law of Jante