What happens when the same idea is written, spoken, and shown? It doesn’t stay the same. It gets tested.
experimentation
3 posts
Creativity isn’t always about staying in a lane. Sometimes the most alive work comes from detours—the half-finished, the unbranded, the nicheless experiments that don’t add up but still matter.
Lately I’ve been circling around this idea of niches—how every piece of advice seems to point there. Find your lane. Define your focus. Build your brand. But when I look back at what’s kept me curious, it hasn’t been neat categories. It’s been the strange little detours. The projects that don’t fit. The ones I can’t explain if someone asks, what’s it for? Maybe that’s the kind of creativity I’m […]