Creativity isn’t always about staying in a lane. Sometimes the most alive work comes from detours—the half-finished, the unbranded, the nicheless experiments that don’t add up but still matter.
messy creativity
2 posts
Lately I’ve been circling around this idea of niches—how every piece of advice seems to point there. Find your lane. Define your focus. Build your brand. But when I look back at what’s kept me curious, it hasn’t been neat categories. It’s been the strange little detours. The projects that don’t fit. The ones I can’t explain if someone asks, what’s it for? Maybe that’s the kind of creativity I’m […]