Lately I’ve been circling around this idea of niches—how every piece of advice seems to point there. Find your lane. Define your focus. Build your brand.
But when I look back at what’s kept me curious, it hasn’t been neat categories. It’s been the strange little detours. The projects that don’t fit. The ones I can’t explain if someone asks, what’s it for?
Maybe that’s the kind of creativity I’m craving right now. The nicheless kind. Wide, messy, a little inconsistent. A half-start here, an odd experiment there. Things that feed me but don’t necessarily build toward anything.
I don’t know what that looks like in practice yet. Maybe it’s giving myself permission to wander. Maybe it’s stopping mid-project without guilt. Maybe it’s making something I never show anyone at all.
What I do know is this: the pressure to define and optimize can be heavy. And I’m curious about what happens when I set it down, even just for a week.
